Free-standing, three-story building built for convention activations, launches, and multi-level programming.
Dimes Gallery at 667 Howard Street is a high-flex private event gallery in SoMa, steps from Moscone Center and positioned for fast-moving convention programs. For brands that need an address with character, visibility, and production depth, this three-level space gives teams room to design a true destination experience near Moscone North and Moscone South. The gallery setting works especially well for product launches, executive hospitality, sponsor showcases, and brand storytelling that needs a more design-forward feel than a standard ballroom. Because of its convention-corridor location, guest arrival is simple for exhibitors, media, and partners already moving through downtown San Francisco.
The venue delivers 18,000 square feet across three floors and supports both large and segmented formats with standing capacity up to 400 and seated programs split up to 400. That scale allows one floor to function as a keynote or main gathering zone while other floors run demos, working sessions, content capture, or VIP hosting. It is a strong fit for teams searching for private event gallery near Moscone Center, artistic venue in SoMa for corporate events, or flexible buyout space for convention week activations. Planners can also pace the day intentionally, from morning strategy sessions to afternoon product reveals and evening receptions, without asking guests to leave the property.
Dimes Gallery is optimized for turnkey execution. Gourmet Provisions can support full AV integration, high-speed fiber internet, projection and presentation workflows, and event-day coordination built for corporate operations. Food and beverage service can be configured for high-volume networking, seated dining, or mixed-format service that shifts as the agenda evolves. Because the building is purposefully adaptable, teams can brand, route, and schedule the environment around campaign goals rather than forcing goals to fit a fixed room. For organizations prioritizing proximity to Moscone Center, capacity clarity, and polished logistics, Dimes Gallery provides a scalable and brand-forward San Francisco platform.
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On-site Gourmet Provisions operations, production, and hospitality teams supporting this location.

Local program lead supporting live content at Dimes Gallery

Audience and AV coordination team in action

On-site hospitality preparation for guest service
Third-party reviews and reputation sources for this venue location.
“Great food for the host, OwnBackup, during Dreamforce 2023.”
MELISSA SPEISER · HOWARD CAMPUS REVIEW (661/667 HOWARD)
Review source